Despite enjoying record sales and profits, it is not all rosy for German automakers, Volkswagen. Bentley and Lamborghini car models continue to record poor sales spoiling the party for the German company.
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VW said that despite having had one of the best years in terms of car sales and profits, Lamborghini and Bentley continue to post poor results. This phenomenon has drawn many unanswered questions amongst stakeholders. Despite a general increase in profits, an operational loss for these two brands is a clear indication that VW is still not generating optimum results. Clearly, it is not yet time to put the champagne on ice yet since it these losses remain a huge obstacle.
Bentley alone witnessed a total loss of 245 million Euros in the period ending 2010. Stakeholders are concerned that this poor performance may replicate itself this year. The total loss for Lamborghini in the year 2010 is not yet clear but statistics reveal that sales fell by 14%.
It is not clear however why there has been such a drastic change in fortunes for the two Brands. Even the now common excuse of blaming any type of business losses to the economic recession does not cut it, since the other models have continued to post good results. Managers of this two brands and Volkswagen at large have clearly got their work cut out for them.
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